A partnership between a brewery and paddlers is aiming to help raise awareness and funds for people struggling with mental health issues.
Dubbo's the Devil's Elbow Brewery is holding an official opening on Saturday and a portion of sales from its new Belgian Blonde Ale 'Sandy Beach' will be donated to WomDomNom as part of their fundraising efforts to support the Black Dog Institute.
The brewery will also be donating proceeds to enable a local to purchase a boat so that they can contribute to the WomDomNom event later this year.
Devil's Elbow general manager Brendon O'Sullivan said they feel strongly about identifying depression in males and supporting violence against women.
"So if we talk about the WomDomNom, the Black Dog Institute is something we support greatly," he said.
"It just seemed like the perfect fit for us."
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In November, WomDomNom participants will commence a four day recreational paddle from Wellington, through to Dubbo and then Narromine.
Mr O'Sullivan said the Sandy Beach beer and its river theme ties in perfectly with WomDomNom.
"Again it was just a really good fit so we thought 'hey let's launch that one and it can go towards the proceeds'. All the stars aligned," he said.
The brewery opened its doors to the public just a couple of months ago and is the brainchild of Mr O'Sullivan, David Rich and Paul and Melissa Knaggs.
Staff and Dubbo MP Dugald Saunders mark the official opening of the brewery at 4:15pm on Saturday.
During the official opening, the brewery will also be launching a Belgian Wit Bier, which has been infused with Narromine oranges as part of the flavour balance and a Belgian Blonde Ale, named after Sandy Beach.
Using oranges in a beer came about in South Africa after the head brewer suggested it to the four founders.
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Because they were using local produce like meat, milk and eggs in their food, they then asked themselves who locally could supply oranges.
"Again Narromine was the perfect fit for that so we sought out a supplier of Narromine oranges and that's where we ended up," Mr O'Sullivan explained.
Mr O'Sullivan said it was very important for them to support local organisations and involve the community.
"When we did our branding around the brewery we wanted to involve the community, we wanted the city to feel like they were apart of what we were trying to do," he said.
"We'd like to see ourselves as a destination venue, so bringing in the local aspect is a far more attractive to us than going out to the city."