An Orange car detailer who was named after late Holden racing legend Peter Brock, says he was shattered when the brand was given the axe on Monday.
One of a long-line of Holden fans, Brock Taylor owns a Holden HDT that Peter Brock was instrumental in building about 30 years ago and every year he barracked for Holden in the Bathurst 1000.
"It's like a bit of Australia has gone, it's not good.
"Bathurst is not going to be the same, I've gone every years since 1993.
Mr Taylor said he had hoped the brand would make a comeback despite dwindling sales and the news that the it would be retired by the end of the year came a surprise.
"Ten years ago you never would have thought Holden would be gone," he said.
Mr Taylor said his grandfather Wally Taylor worked at former Holden dealer Camerons of Orange and as a result everyone in his family drove a Holden.
He described Christmas as being "like the Kerrigans," from The Castle, with people having to move the Holdens to fit others in.