A Wellington businessman is helping to support awareness and research of prostate and breast cancer after presenting a fundraiser with a hefty donation.
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In October, Dreamtime Tuka founder Herb Smith created a pink native Davidson Plum flavoured slice especially for Qantas' FlyPink campaign.
FlyPink was launched by QantasLink Captain, Susan McHaffie, in 2015 with the aim to raise money to improve treatment and outcomes for people diagnosed with breast cancer.
Just recently, Mr Smith presented FlyPink with a $15,000 donation.
The goal this year is to raise $100,000 with equal funds going to Movember and the National Breast Cancer Foundation.
In support of this year's campaign, the Wellington-based Indigenous company created the slice which was served across QantasLink flights during the month of the campaign.
"We created the pink native Davidson Plum flavoured slice especially for the fundraiser to draw passenger's attention to the campaign and inspire them to support the effort," Mr Smith explained.
The Wellington businessman said Dreamtime Tuka was so appreciative of the opportunity to collaborate with Qantas on the campaign and to support the work of the Movember Foundation and NCBF.
"This year's theme for FlyPink recognises that we all know someone who has been affected by cancer and the same goes for Indigenous communities, where sadly cancer is a leading cause of death," Mr Smith said.
Dreamtime Tuka slices appeared on Qantas in 2016 when lemon myrtle coconut slice was served to regional and domestic passengers.
"We were the first 100 percent indigenous-owned business to supply products to Qantas," Mr Smith said.
Dreamtime Tuka products are rapidly becoming a recognisable brand with products also found on NSW State Rail services and with other major corporate and government organisations.