Wellington's Angela Hutchinson had "no hesitation" when she was asked to be a drop-off location for a unique drought support initiative.
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Mrs Hutchinson's shop Ange and Co is a part of the Ladies of the Land campaign.
Its Facebook page was set up in October calling for people to donate pamper packs consisting of goodies in a shoebox for women living in drought-affected areas.
The campaign was started by Elzette Connan and Tracey Potts and since its inception has grown to reach more than 17,000 followers.
Being a farmers wife and knowing first hand the effects of the drought and how much it is taking a toll on everybody, Mrs Hutchinson said she immediately jumped on board.
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What the local shop owner really liked about the campaign was that it took in everybody who is drought-affected.
"I like that this (campaign) isn't only for farmers wives," she said."Every business is affected by this drought."
With the current drought going on for longer than anyone ever anticipated, more people are feeling the pinch, Mrs Hutchinson said, adding that women such as hairdressers, beauticians and more are hurting from these dry times.
"Because it's those little luxuries that go first which affects everyone," she explained.
Since becoming a part of the campaign, numerous packages and individual items have since been dropped of to Ang and Co, Mrs Hutchinson said.
"We're heading into our fourth year of drought, so for those women in drought who will be receiving a care package this year are really doing it tough," she explained.
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If people are interested they can package up pamper goodies by putting them in a shoebox, wrap them in newspaper with a ribbon and let the recipient know where the parcel comes from with a personalised message of encouragement.
Mrs Hutchinson's shop is located at 126 Percy Street. She encouraged everyone to keep packages coming in and know they will be going to worthy people.
It is hoped that approximately 200 care packages will be distributed across the Wellington area. To find out more visit the 'Ladies of the Land NSW' Facebook page.