Wellington's Herb Smith is helping to raise awareness and funds for cancer thanks to his Indigenous food products.
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The creator of Dreamtime Tuka has created speciality produced and packaged pink slices for domestic Qantas flights as part of the airlines FlyPink campaign.
The pink slices will be served with pink beverages on the flights to raise funds for the National Breast Cancer Foundation and Movember foundation.
Mr Smith said the partnership with Qantas for Flypink will see 400,000 pink slices supplied to domestic Qantas passengers as part of its five week campaign.
"We created a pink Davidson's Plum Crumble flavoured slice especially for the fundraiser to draw passenger's attention to the campaign and hopefully inspire them to support the effort," he said.
"We're very happy to announce that Dreamtime Tuka is also proudly donating $15,000 of the proceeds of the sale of the slices to the Movember Foundation and the National Breast Cancer Foundation.
"There's not too many people who haven't been touched by cancer, through a personal experience or through someone they know and care about and that includes the team at Dreamtime Tuka."
Dreamtime Tuka first exploded onto the food manufacturing sector in 2016 when Mr Smith's lemon myrtle coconut slice was served to regional and domestic passengers on Qantas flights.
It was the first 100 per cent Indigenous owned business to supply a bakery product to Qantas.
Since entering the market, Dreamtime Tuka products are becoming a recognised brand with products also found on NSW State Rail services and other major corporate and government organisations.
Just last month, the business expanded its contract with NSW TrainLink to provide savoury food products, along with the already existing sweet items.
"We're very proud to partner with Qantas and play a role in raising awareness and funds for research into breast cancer and prostate cancer treatments," Mr Smith said.
