Members of the Wellington community are being encouraged to talk with their families about becoming an organ and tissue donor as part of Donate Life Week.
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The campaign started July 28 and runs through to August 4.
Despite often being a difficult conversation to have, the Wellington Aboriginal Corporate Health Service (WACHS) urge residents to start having those talks with their families.
In order to show their support for the week-long initiative, WACHS have partnered with the Wellington Cowboys to host an awareness day this weekend.
The day will be held as part of the Cowboys Group 11 last home game for the season against the Forbes Magpies on Sunday.
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WACHS Health for Life team leader Jay Forrester said the health service have a strong relationship with NSW Organ, Tissue and Donation Service.
The relationship occurred after James Ackerman - who had strong ties with Wellington - sadly passed away in 2015 as a result of injuries sustained in a tackle.
Mr Ackerman was a tissue and organ donor and helped save many lives with his donations.
Mr Forrester said Mr Ackerman's death affected the Wellington community and health service greatly.
During the game, WACHS will have registrations available for the community who are interested in registering.
"It's really good for us to be able to promote for people to start having the conversation around potentially becoming a donor," Mr Forrester said.
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The cause continues to run deep in the community, as former Australian player and current Wellington Cowboys star Timana Tahu received a Achilles tendon donation a few years ago which helped prolong his NRL career.
Last year more than 1780 lives were transformed by 554 deceased and 238 living organ donors and their families.
Approximately 1400 Australians are currently wait listed for a transplant and a further 11,000 are on dialysis, many of whom would benefit from a kidney transplant.
Organ and Tissue Authority CEO Lucinda Barry this latest research suggests there could be around one million young Australians who are keen to register, but haven't.
"Nine out of 10 families agree to donation when their family member is registered to be a donor, soboosting registration is important," she said.
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One in 10 young Australians 18-25 years surveyed were unaware they could donate their organs and tissue.
Of those who were aware they could register, around one in three had not yet considered whether they wanted to, and another one in three wanted to register, but didn't know how to go about it.
Of those young respondents not registered, 37 per cent said they 'wanted to, but have not got around to it,' and 37 per cent had been put off by common organ and tissue donation myths.
Ms Barry said one of the most common myths about organ donation is people thinking they can't donate because of their lifestyle choices, are too old, or sick to become a donor.
"People who smoke, drink or don't have the healthiest lifestyle can still donate. You don't have to be in perfect health to save lives," she said.
"We encourage you to register and let a doctor make the decision if you would be a suitable donor when the time comes."
The Wellington and wider community are encouraged to come along to Kennard Park and help support the cause.