The hard work is certainly paying off Wellington's Pip and Norm Smith who run clothing brand LoveMerino after they took home a prestigious fashion award last week.
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Country Style magazine celebrated its 30th birthday last week with its first ever Country Style Ball and award ceremony.
For the inaugural Country Style Awards, the magazine shortlisted 30 inspiring people who are making a difference in rural Australia.
The awards consisted of five categories including People, Travel, Entertainment, Home & Design and Fashion.
LoveMerino were named as the winner in the Fashion category, which came as a huge surprise to founder Pip Smith.
Ms Smith and her husband launched LoveMerino in 2016 where they produce high-quality Merino garments, including scarves.
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The Wellington farmer said the awards night was beautiful and she had "absolutely no idea" she would win.
"I was completely shocked. I was up against some amazing people, I had no idea...it was just lovely and it's a real credit to my team," she said.
When asked if producing LoveMerino was a whole team effort, Ms Smith said "absolutely" it was.
What may have set LoveMerino a part from the other nominees in that category was how the garments can be traced back to a specific flock on the farm, Ms Smith said.
"It's farm to fabric. We take it right from the farm to the product and in amongst that it's all about our sustainable farming...," she said. "Our whole story is maybe our point of difference."
Ms Smith said she was humbled event just to be a finalist among the other amazing nominees in the Fashion category.
The People's Choice Award was open to the Country Style readers to cast their votes for their favourite and most inspiring nominee.
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Boorowa's Charlie Arnott was named as the winner, with Ms Smith not far behind.
"We are very excited for Australia to discover the hidden gems of the country and show the true potential of these little towns. On behalf of Country Style, I'd like to congratulate all the nominees as well as the winners for our first ever Country Style Awards," Country Style editor Victoria Carey said
Ms Carey said regional Australia is full of amazing people doing wonderful things and they are thrilled to celebrate the 30 nominees and bring them to a national stage.
Country Style was first published as a quarterly magazine in 1989 and grown to publishing 13 issues a year by Bauer Media.
The magazine's aim was to be a magazine for regional Australia, by providing readers an insight into country life.