Pop-up business making use of empty shop front through Street Scenes

TIME TO SHOP: Jan Cowan and Ruth Lay admiring what's on offer at the pop-up store. Photo: CONTRIBUTED
TIME TO SHOP: Jan Cowan and Ruth Lay admiring what's on offer at the pop-up store. Photo: CONTRIBUTED

After years of selling her plants at markets around the region, Janelle Frappell decided to try something different.

As part of Dubbo Regional Council’s Street Scenes, pop-up stalls were installed in empty shop fronts. Ms Frappell thought she would give it a try through her business Janelle’s Soaps and Succulents.

“I thought I’ll see hoe this goes. It’s something different and it’s nice to be in an enclosed environment, away from the harsh weather,” she said.

Janelle Frappell, owner of Janelle's Soap and Succulents, says she's learnt about business during the time at the pop-up store. Photo: CONTRIBUTED

Janelle Frappell, owner of Janelle's Soap and Succulents, says she's learnt about business during the time at the pop-up store. Photo: CONTRIBUTED

“I’ve never worked in retail before so this is totally different. I’ve worked in a bank and I’ve worked in childcare.”

Ms Frappell said having the pop-up store had showed her the importance of having a diverse range of products. If she opened a store permanently, the business owner said she would have to expand the range of what she sold.

Street Scenes, which is part of Ignite, aimed to inject some vibrancy into the CBD through street art and pop-up stores. It runs until Saturday, August 18.

Saddler and Co from Dubbo is also running a pop-up store during the Street Scenes.

Ms Frappell said it had been a great idea, and a great use of the empty storefronts, however she said she would have liked to have seen more businesses run pop-up stores.

More information can be found on the Janelle’s Soaps and Succulents Facebook page.